Marketing Your Thanks

Do you remember the last time you received a heartfelt thank-you for a recent purchase?

Appreciation marketing (including thank-you cards with a handwritten note) can be a powerful yet often overlooked building block in strengthening customer relationships. Here are a few additional ways to show appreciation to your customers:

» Affix thank-you labels and seals to envelopes, invoices, or packages.

» Send coupons or vouchers for a free upgrade, surprise gift, or bonus item “just because” to thank customers for their business.

» Create a wall of gratitude on your website, Facebook page, or blog that highlights the people and companies that have helped your business become what it is today.

» Start a customer-loyalty program, such as a loyalty punch card, upgrade offers, or cash rewards after reaching a specific purchase level.

» Send holiday, birthday, or anniversary cards. These simple, pressure-free greetings will help increase top-of-mind awareness all year long.

» Invite loyal customers to an exclusive appreciation event.

» Teach your customers something new at a hands-on expo or demo. The more customers are educated about your industry, the more they will appreciate it and rely on your business.