Here are a few tips to ensure the biggest bang for your door-hanger buck:

» Even if you miss the opportunity to visit personally with your prospects, “sorry we missed you” door hangers can be a great way to leave a message.

» Increase the life of your door hanger by affixing a magnet to the back, include a calendar, or highlight useful industry tips.

» Use save-the-date door hangers to promote an upcoming local event.

» Design your door hanger with a tear-away coupon or tear-away customer-loyalty card as an incentive for them to visit your business.

» Create a “we’re new to the neighborhood” door hanger to let area residents and businesses know you are new in the area and encourage them to stop by.

» Focus only on neighborhoods with the best potential for returns. For example, lawn care discount coupons wouldn’t be a big seller in a neighborhood full of apartments.

» Consider door-hanger payment envelopes for service industries (such as utilities, landscaping, or roofers). They also make handy rent envelopes, or can even be used as donation envelopes for nonprofit organizations, fundraisers, or other local charities.