You run out to the mailbox and there you find a postcard from your mechanic with your name and vehicle make and model saying that it’s time for an oil change. How did they do that? You may be thinking the answer is magic, but actually, it was done with something called variable data printing (but honestly…magic was a pretty close guess).

And now you’re probably wondering “Well what the heck is variable data printing and how does it work?” Don’t worry, the print experts here at SUN are ready to explain it all!

What is Variable Data Printing?

Variable data printing is the process of using a database to print content that changes for each individual piece of a print job. Common examples of variable data content include names, addresses, account numbers, etc. The process starts by collecting and organizing data into a spreadsheet using a program such as Microsoft Excel or Google Sheets. The spreadsheet is then exported into a file type that is compatible with our variable data software. We connect this file to the designed artwork and map fields based on data from the spreadsheet. After the mapping, we can use our software to view the records in live time to check for accuracy and placement. Finally, we export a production file that contains all the variable records and send it off for printing and fulfillment.

The Benefits

Since its creation, variable data has taken the print world by storm. Its ability to quickly generate large amounts of customized content has made it a valuable tool for direct mailing and personalized marketing. So how exactly can variable data benefit you or your company? We’ve got answers!

Popular variable data products

Mailing Products

Catalogs
Newsletters
Postcards
Letters
Envelopes

Events

Gift Contests
Invitations
Place Settings
Tickets
Yard Signs

Organizational Uses

Business Cards
Nametags & ID Badges
Diplomas
Certificates
Labels

…and much more!

Interested in learning more?

We hope this article helped you learn more about variable data printing and its powerful benefits. If you’re interested in using variable data to promote your business or organization, check out our Mailing Services page or call us at 715-845-4911 to chat with one of our helpful representatives!