Increase sales not postage: Benefits of statement stuffers

Increase sales not postage: Benefits of statement stuffers

Statement stuffers are an easy way to get more bang for your buck on every mailing! Here are a few ideas to boost sales and awareness with statement stuffers:

» Design reorder reminders as statement stuffers and you can include them in existing mailings, such as a customer’s billing statement.

» Highlight a different product or service every month to educate customers about unique products or services they may not be aware of.

» When enclosing coupons as statement stuffers, consider applying a label to the outside of your envelope, such as “$X coupon savings inside!”

» Provide information about a customer-loyalty or customer-referral program.

» Use statement stuffers to introduce new employees or as an employee spotlight on existing staff.

» Create a statement stuffer to promote your social networks and website.

» Design a stuffer as a thank-you message with an exclusive coupon or promotion that shows customers how much you appreciate their business.

» Announce upcoming sales, open houses, holiday events, or corporate anniversary celebrations.

» Increase your marketing real estate by using both sides of the statement stuffer or consider a fold-over stuffer.

Watch Sales Soar with Printed Flyers

Watch Sales Soar with Printed Flyers

Flyers are a powerful marketing tool to educate and inform, announce new products or services, and increase sales for your business. Here are a few tips to consider when creating your next flyer:

» Always print flyers in full color. Not only do they grab more attention, but they look more professional.

» Keep the design simple. Address a few main products or points, and refer readers to your website for details and more information.

» Don’t forget your contact information including website, email, phone number, address, and social media.

» Increase credibility by including customer testimonials on your flyers, as well as other marketing materials.

» Include an impressive discount or coupon whenever possible, especially if this is a first impression or you are promoting a new product or business.

» Create flyers that cross-sell or upsell your products to increase revenue by bundling items together or suggesting complementary items.

» Distribute flyers with every purchase, hand out at trade shows and other events, and include flyers with every mailing that leaves your office, such as bills, information requests, and marketing campaigns, etc.

If you’d like ideas for the perfect flyer to help boost sales, give us a call today!

Promote Your Products with Posters: The Timeless Marketing Tool

Promote Your Products with Posters: The Timeless Marketing Tool

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Posters have been used to promote movies since the late 1800s. Movie posters can be an excellent lesson in visual marketing and a source of marketing inspiration.

Overall, movie posters share the same core elements as other promotional posters: headlines, photos, illustration, text, and art. Above all, they aim to grab attention, sell a story, and to entice the observer to learn and/or discover more.

Here are a few popular marketing techniques we can replicate from successful movie posters:

» Choose eye-catching imagery to grab the attention of passers-by and encourage them to learn more.

» Simplicity sells. Posters are created for an audience on the move, so keep the design simple with short headlines and text that are easy to read. Offer additional details via a URL or QR code.

» Create a universally memorable design that will look good on a poster as well as your website and flyers.

» Repetition is key. By creating a series of posters to promote new offers, your audience will anticipate updates and look for your advertising messages.

» Don’t forget to use company branding elements, including your logo, tagline, brand colors, etc.