Sell More With Coupons: Benefits of Discount Marketing

Coupons are one of the most cost-effective marketing tools available.

Not only do customers get the deal they’re looking for, but businesses benefit from extra sales and the opportunity to promote their business. Here are a few creative ways to boost sales with coupons:

» Provide a cash value discount (such as $15 off $50 purchase), since a dollar amount is perceived as more valuable than a percentage.

» Provide discounts for specific groups, such as those serving in the military, teachers, or senior citizens.

» Discount complementary products to increase sales.

» Offer something free, or even a “buy one, get one” on a favorite item to entice people into your business!

» Provide a coupon for free bonus items or a valuable upgrade—for example, a coupon for a free haircut when you color your hair.

» Provide a discount based on the weather, a local sports team score, etc. For example, in balmy climates, you could offer up to a 30 percent discount if yesterday’s temperature reached 30 degrees or less.

» Advertise your first 100 customers will receive a valuable coupon at the door.

If you’d like help creating the perfect coupons your customers will look forward to receiving, our team of creative experts is here to help. Give us a call today!