Bleed

An extra 1/8” (0.125 in) of image or background color that extends beyond the trim area of your printing piece. The project is printed on an oversized sheet that is then cut down to size with the appearance that the image is “bleeding” off the edge of the paper.

Trim Marks

Indicate the final size after a printed piece has been cut down. Trim marks show where the piece should be cut.

Safety Zone

Keep any important information inside of this zone to avoid being too close from the trim line is ideal.

300 DPI

Print resolution is measured in dots per ink (or “DPI”) which means the number of dots of ink per ink that a printer deposits on a piece of paper. So, 300 DPI means that a printer will output 300 tiny dots of ink to fill every inch of the print. 300 DPI is the standard print resolution for high resolution output

RGB

RGB (Red, Green, and Blue) is the color space for digital images. Use the RGB color mode if your design is supposed to be displayed on any kind of screen.

CMYK

CMYK is the color printing process used in the majority of printed materials you come across. It is also called process or 4-color. CMYK stands for Cyan, Magenta, Yellow, and Black. These four inks are printed together to create full color images.

SPOT Color

Spot colors are a single ink that is one solid color only. Usually, they are created through an ink system such as the Pantone Matching System (PMS), that provides a standard solid color that can be purchased whole or mixed before printing by an experienced pressman.