Marketing that hangs around Benefits of Door-Hangers

Here are a few tips to ensure the biggest bang for your door-hanger buck:

» Even if you miss the opportunity to visit personally with your prospects, “sorry we missed you” door hangers can be a great way to leave a message.

» Increase the life of your door hanger by affixing a magnet to the back, include a calendar, or highlight useful industry tips.

» Use save-the-date door hangers to promote an upcoming local event.

» Design your door hanger with a tear-away coupon or tear-away customer-loyalty card as an incentive for them to visit your business.

» Create a “we’re new to the neighborhood” door hanger to let area residents and businesses know you are new in the area and encourage them to stop by.

» Focus only on neighborhoods with the best potential for returns. For example, lawn care discount coupons wouldn’t be a big seller in a neighborhood full of apartments.

» Consider door-hanger payment envelopes for service industries (such as utilities, landscaping, or roofers). They also make handy rent envelopes, or can even be used as donation envelopes for nonprofit organizations, fundraisers, or other local charities.

Express Authentic Gratitude

Marketing Your Thanks

Do you remember the last time you received a heartfelt thank-you for a recent purchase?

Appreciation marketing (including thank-you cards with a handwritten note) can be a powerful yet often overlooked building block in strengthening customer relationships. Here are a few additional ways to show appreciation to your customers:

» Affix thank-you labels and seals to envelopes, invoices, or packages.

» Send coupons or vouchers for a free upgrade, surprise gift, or bonus item “just because” to thank customers for their business.

» Create a wall of gratitude on your website, Facebook page, or blog that highlights the people and companies that have helped your business become what it is today.

» Start a customer-loyalty program, such as a loyalty punch card, upgrade offers, or cash rewards after reaching a specific purchase level.

» Send holiday, birthday, or anniversary cards. These simple, pressure-free greetings will help increase top-of-mind awareness all year long.

» Invite loyal customers to an exclusive appreciation event.

» Teach your customers something new at a hands-on expo or demo. The more customers are educated about your industry, the more they will appreciate it and rely on your business.

We're hiring!

SUN Printing is looking for a graphic designer who likes to work in a lively environment. You’ll work with other creatives, technicians and artisans, teamed up to deliver reliable, beautiful and easy solutions to our customers’ printed communication. The primary purpose of this job is to create designs for SUN’s print and digital clients.

Principal Duties and Responsibilities

This is not intended to be an all-inclusive list of job duties.

• Generate innovative, effective and strategic creative visual solutions to achieve business goals and ensure that products are positioned effectively.
• Manage design aspects of a project from inception through completion.
• Collaborate with designers to deliver creative products; design brochures, emails, advertisements, newsletters, reports, infographics, presentations, exhibits, banners, storefronts, direct mail, social media content and web pages.
• Promote corporate brand standards and enhance SUN’s visual identity.
• Effectively manage electronic assets (files, logos, photos, etc.).
• Participate in all aspects of print and web/digital design and production (including gathering of source files, file manipulation, color correction, trouble-shooting, preflight, scripting, etc.)
• Work multiple projects concurrently and shift priorities as required to meet business requirements and deadlines, ability execute projects quickly and accurately.
• Utilizes current and innovative knowledge in the creation of new creative programs, design platforms, and design theory.

Education and Experience

Equivalent combination of education and experience is considered.

• Associate’s Degree in Graphic Design, Fine Arts, Web Design or a related field.
• Minimum of three (3) years’ of experience in graphic and web design is preferred.
• Strong understanding of Digital, Print and Web Design, experience utilizing MAC and PC platforms, advanced skills in Adobe Creative Suite, HTML, CSS, Word and PowerPoint is preferred.
• Must be a highly motivated individual that works well with a team and adapts to dynamic environment changes; exceptional written communication, interpersonal, and analytical skills needed.
• Experience with social media, email marketing and/or experience in the printing sector is a plus.

Job Type: Full-time

Experience:

• Graphic Design: 3 years

Education:

• Associate

Click here to apply or find us on LinkedIn.